The Sample Fitting and Camera Test was an experiment for myself and the team. The brand needed to build the Instagram to increase awareness, but was still in silhouette and trim development.

In a 2 week turn around coordinating with our teams in LA and China, the product team produced 14 finished hoodies, 3 denim jackets, 2 wool cardigans, and 3 pairs of sweatpants for our incredible models. Then a few undyed and unfinished pieces were brought to collect more feedback.

The visual inspiration of the fitting was inspired by the Ryan Coogler - Sinners Camera Test, where the product would get a formal review from the models, while also collecting professional media to build the visual fingerprint of the brand.