Who We are

AVITRA NØIRI describes individuals authentically obsessed with innovation across all fields. The brand, AVITRA NØIRI, is the depiction of our obsession in the medium of fashion.

People gathered in a bright room, some sitting, some standing, with clothing racks and a table, possibly preparing for a fashion event or photo shoot.

HOW WE MOVE

A clothing line can always just be a clothing line, and still make sales, but thats not why we started AVN.

AVITRA NØIRI is a brand inspired by new, quality, and innovative craft. From the story telling of Ryan Coogler and Jordan Peele in the film industry, to the acrobatic double entendres of Frank Ocean and Pusha T in music.

This brand’s design is inspired by Jil Sander Namesake, Jerry Lorenzo’s Fear of God, Russell Westbrook’s Honor The Gift, and Hamilton Carhartt’s Carhartt.

While street fashion is our addiction, we want to sediment ourselves as a Unisex Contemporary Outerwear Brand. Inclusive, elevated, and versatile.

A vintage black and white scene of men working in a factory or industrial setting, some seated at workbenches and others standing, engaged in manual labor or machinery operation.

FOR WHOM WE MAKE

A man and a woman standing in a room with large windows, wooden furniture, and globe decorations in the background.

We make for those who are sick of cheap remakes and lazy cash grabs. We miss the obsession of craft.

The people that create for the love and pave their own roads.

We make for the experimenters, innovators, and risk takers.

Built by writers, creators, engineers, and educators; those who see the unseen and tell the untold.

We value story over spectacle, quality over hype, and meaning over imitation.

In a world chasing noise, we pursue nuance.

Not to follow trends, but to fill the void they leave behind.

If this sounds like you, connect with our founder and our team to build on the reinvention of fresh ideas and passions.

Contact Us